Senior Manager, Partner Integrations and Digital Programs 2021-Present

In close conjunction with Internal and External OEM and Digital Program Operator stakeholders, I manage end to end integration, enterprise solution, and Tier 3 digital projects.

Focused primarily on Automotive OEM-DMS integrations and CRM, Digital Retail, and Aftersales projects, I liaise with partners including Honda, Mazda, Hyundai, and Kia, as well as JD Power, Autodata Solutions, and Shift Digital to predict and mitigate risk, plan projects, ensure proper resourcing, budgeting, legal agreements, and technical documentation are in place for product and engineering teams globally.

Additionally I am responsible for all CRM, Digital Retail, and Aftersales program management to ensure that product delivery meets agreed upon scope with Program Operator partners.

Business Consultant (client: Lexus USA) June 2019-March 2021

Dedicated to the client Lexus USA, I advised national and regional field teams on digital and operational opportunities within automotive dealerships by analyzing digital and in-person opportunities, developing and delivering learning events, materials, and plans; and fostering growth through transparency of data.

Responsible for the Lexus dealer-body of the Northeastern US, I traveled with and without Lexus field representatives to dealerships to research and craft improvements to the sales lifecycle to cater to premium clientele.

I drove sales and CSI success with dealer/partners by consulting on retail process and best practices, resulting in improved dealer and guest satisfaction.

In addition, I developed action plans and leave-behind materials for dealership management and sales teams to increase their digital performance KPIs, achieving an avg. 5% increase in internet sales closing ratio YoY.

Director of Marketing, Business Development, and Digital Operations Oct 2017- June 2019

I developed standard operating procedures for consumer-facing staff, managed marketing campaigns to enhance luxury client experiences, and managed outbound outreach. I also liaised with dealership stakeholders, agencies, and OEMs to improve processes and ensure compliance.

Manager- Digital Operations Jan 2012-September 2017

I led digital operations and marketing strategies, achieving a 5% increase in internet sales closing ratio YoY. I also oversaw campaign planning and delivery in collaboration with media, agencies, and publishing sites- driving successful digital advertising and marketing initiatives.